Thursday, September 01, 2005

GOOGLE PAY PER CALL PLAN!

Malik's

Yes Google Talk is a free internet call and the Google VoIP is likely to be a free service! However, the GOOGLE PAY PER CALL PLAN IS A GEM!

Google is currently testing advertisements in magazines and newspapers. Google pays for advertisement space and allots it to various vendors. This is similar to the ads by Google boxes you often see on the web. You might find 6 ads in a box and of course you can click on any of interest. The Ads by Google in print publications will offer an 800 number or a web address. The vendor, who paid nothing for the advertisement initially will pay per call or click!

For decades, companies have not been confident in the return on their advertisement dollars. Trillions have been wasted on ineffective advertisements. For years, my wife and I found print advertising about condominiums at Myrtle Beach to be iffy at best. We learned that a three line ad in the back of Southern Living Magazine was effective for condominium rentals until the internet offered a lower price per lead. When Google gets fully ramped, advertisers can leave the placement to Google. Google will know where to place each vendors ads for maximum results. The vendor will pay only for results.

No doubt, Yahoo, AOL, MSFT and others will market a similar system; advertisers will probably find Google to be the most effective. AOL and Googlecurrently partner in search revenues. TWX owns very many magazines. Google should be able to lower the total volume of advertising in magazines while increasing the effectiveness of the ads placed. This is not a great thing for the publisher but he must participate. The vendors will be able to reduce advertising costs including number of advertising employees and get better results; productivity at its best.

Americans must be thankful for our system of destructive capitalism. We do not rejoice at the loss of any persons job but we must rejoice that our free society continues to reduce living costs and to increase our standard of living. Many of us forget that the most wealthy of all folks 250 years ago lived with insect infestations, unsanitary food, and relatively few of our common comforts. Few people could afford underclothes.

Google and Yahoo are two of the major driving forces to a brave new world. Yahoo has plans to be the media giant of the future. It will not be long before we have networked TV versus TV networks. Yahoo has built many relationships that make it a power house. CBS shows will travel on VZ broadband but Yahoo will provide the interface and search. Google will connect billions of customers trillions of times to millions of vendors. Google will earn a very small fee trillions of trillions of times.

Google Wallet will open the door to many more opportunities. When a person clicks to pay for a service, Google will know what services are being bought and sold by whom. Again, I will not be surprised if Google is able to offer VoIP free of charge. However, if it must follow the model of Skype and Gizmo, free computer to computer and 2 cents per minute computer to phone is not bad. If you have $100 in your Google wallet, you could make a lot of phone calls for 2 cents per minute (5,000 minutes plus unlimited computer to computer which would include hand held wireless PDAs)--buy the way the sound quality is excellent!

If you would like a Gmail (includes Google Talk) invitation, let me know. I would enjoy talking to you free of charge over the internet.
DO THE GOOGLE GULP! THE STOCK IS CHEAP RELATIVE TO ITS GROWTH POTENTIAL!

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