Thursday, October 15, 2009

E-Reader Adoption Faster Than Expected

Many view e-readers as one trick ponies. In reality, e-readers are not just for books. Put a Chrome OS in a reader and you have a low cost tablet browser. Add a multi-touch interface and dozens of applications and you soon have more function than in a full blown desk-top computer.

An interesting thing about the upcoming adoption curve will be that people who never purchased a desk-top computer and people who own one but seldom use it will see the rational to purchase readers. The ability to read the "news" from an easy chair will make e-readers a different experience from reading from a computer.

If the rumors are true, that Google and Apple will try to spoil the launch of Windows 7 on October 22 by launching Chrome OS and the Apple Tablet, then the battle of the e-reader, tablet computing shift will start with a bang. Barnes and Noble and Best Buy are gearing up to retail the devices.

in reference to: Why E-Reader Adoption Will Be Slower Than People Think | paidContent (view on Google Sidewiki)

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