David Jackson with Seeking Alpha posted an excellent summary of online ecommerce based on Nielsen/NetRatings.
The data for online sales for Cyber Monday (the Monday after Thanksgiving showed Ebay with the most traffic, but Walmart (111%), Target (73%) and Best Buy (61%) had the strongest online sales growth. Although Amazon came in at a 34% increase the dramatic advance of WMT, TGT and BBY should be enough to shake up marketing discussions.
The data for online sales for Cyber Monday (the Monday after Thanksgiving showed Ebay with the most traffic, but Walmart (111%), Target (73%) and Best Buy (61%) had the strongest online sales growth. Although Amazon came in at a 34% increase the dramatic advance of WMT, TGT and BBY should be enough to shake up marketing discussions.
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