YAHOO ACQUIRES UPCOMING.ORG

Yahoo acquires Upcoming.org

Yahoo continues to "buy local" content. Yahoo and AOL follow similar models. Google is more likely to "partner" with others to offer content. Google does not need to own a social calendar site if it can include many calendar sites in its web search service.

am sorry to beat an old horse to death, but the Google approach seems so powerful to me. Google does not need to lock up customers. It is willing to share them!
A quote from Online Marketing which recognizes the merger of smaller internet companies as a marketing trend we'll see more of,"You become the expert in your niche market and expert data aggregators and analysts are what the search engines are all about these days and will be for years to come. As long as that niche fits into their big picture [2 - 3 year product dev roadmap] then you're golden."
Infectious Greed
Michael Buffington on Yahoo's good moves
Om Malik
Why it works