The Internet Stock Blog » Is This the Killer App for Pay-Per-Call? (GOOG, BLS, SBC, VZ)

The Internet Stock Blog » Is This the Killer App for Pay-Per-Call? (GOOG, BLS, SBC, VZ)

Wow! I have often figured the "yellow pages" to be a dying breed. It is logical that folks will look up numbers on the internet rather than by pulling out a ten pound relic. I had not thought of the "killer app" method of collecting for the look ups.

If you dial 1-800-Free411 you may have to hear a short add but you get the number for free. Imagaine the day when folks do not call numbers but speak the name of the caller into the phone or the computer. Suppose you say phone; Dominos Pizza. The screen might come up with a coupon for Dominos and or for Papa Johns, etc. Certainly Papa Johns would pay dearly for each call recieved to actually order a pizza.

I agree with the Internet Stock Blog, this methodology should be great for the likes of Google, Skype, Gizmo, Yahoo, MSFT, AOL, et. al. It could be very bad news for VZ, SBC, BLS, et. al.

The ramifications of all the changes coming to phones and media are huge. Those that hit it right are going to make serious money. Those who hold old stocks because they have owned them for a long time, may end up holding buggy whip certificates.