Bankrate.com (RATE) has built a nifty little business. It generates leads for lenders and has moved to the pay per click method of charging. Advertisers clearly prefer to pay for leads not for exposure. The Fool suggest the company may be a take over target. Will Google or others offer competitive services?
The new CEO, Thomas Evans, inspires confidence. This is a good situation for making a bet on the jockey instead of the horse.
By the way, my assistant and I are here to help those in need. Give us a call if you would like individual investment help--no charge!
Thursday, May 05, 2005
Bankrate's Extreme Makeover [Fool.com: Motley Fool Take] May 4, 2005
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