Wednesday, April 20, 2005

John Battelle's Searchblog GOOGLE $250?

John Battelle's Searchblog

John reports that Safa Rashtchy a noted analyst from Piper Jaffrey, has initiated Google as an Outperform with a price target of $250.

Rashtchy offers a long-term forecast $22 Billion in revenues by 2010! Google is number one in search with a commanding 50% global market share and Google has show an ability to leverage off of search to offer other popular services. I believe the 50% share will erode over-time but I believe it is a "sticky" share.

Those of us who have signed on for AdWords and AdSense programs are not likely to be easily moved. Those who sign up for free Gmail and Blog sites are equally planted. Maps, books, movies, indeed virtually all digital media are being cataloged by Google. The bottom line is that Google's business model works. Google is making money while offering an ever expanding array of "free" services. Some are afraid that the next new software will prove to be superior to Google. I see Google as leading the pack for years to come.