Ameritrade shares rally on industry report - Banks - Financial - Financial Services - Analyst - Markets/Exchanges - Market News

Ameritrade shares rally on industry report - Banks - Financial - Financial Services - Analyst - Markets/Exchanges - Market News

AMTD and ET are two of my favorite stocks. They each offer a better deal for the customer because they eliminate so much of the costs. It is my opinion that more folks should learn to buy stocks for themselves and pay brokers fewer fees.

ET and AMTD have traded down from their highs but the business is growing. Competition is keen but margins are healthy. Each of the companies have products and services that are "sticky". It is not all that difficult to move an entire account to or from one of these firms but users like the services offered and are not easily persuaded to move. Young folks who open accounts are not likely to ever pay "full service fees" at "full service firms".